Selling from the War Room


Prior to performing at the negotiation table, or closing a sales lead, is the challenge of ensuring the client’s needs are met while boosting the company’s top line at the same time. Apart from acquiring the skills in sustaining client engagement, learning is contextualised to each participant’s organisational role for effective application to their relevant customer.

Who should attend?

Recommended for executive level staff or higher in sales. Participants should also possess at least GCE N-Level Certificate (or equivalent) and above.

Learning Outcome

After completing the workshop, participants will be able to:

  • Understand the methods of identifying and prospecting for potential customers
  • Engage clients effectively from knowledge of the organisation’s products and services
  • Establish rapport and anticipate needs of customers through verbal and non-verbal cues
  • Establish accurate information and availability of products and services
  • Apply appropriate negotiation tactics to gain and close the sale
  • Conduct documentation processes in accordance with organizational procedures to complete the sales agreement
  • Close sales, clarify details and process adjustments to sales, before concluding with payment aligned to organisational procedures
Course Structure

Course Duration & Structure

The total duration is 45 hours. This includes:

  • Classroom Training – 32 hours
  • E-learning – 11 hours
  • Assessment – 2 hours

Kindly refer to the CET Programme Calendar or contact our friendly course consultants for the course schedule.


Upon successful completion of the programme, participants will receive a Certificate of Achievement from SHATEC, and the following   Statements of Attainment issued by SkillsFuture Singapore (SSG):

  • BM-S M-312E-1          Secure Prospect Commitment
  • HAS-SNM-3003-1.1   Sell Products and Services
  • BM-BN-301E-1           Apply Basic Negotiation Skills and Techniques
Course Outline
  1. Selling From the War Room
  2. Prospecting and Qualifying Potential Clients
  3. Prospecting: Methods and Approaches
    • Cold Calling
    • Referrals
    • Social Media
    • Networking
    • Email Marketing
  4. Responding To Prospects’ Interest – Customer Engagement
    • Building Rapport through Effective Verbal and Non-Verbal Communication
    • Developing Emotional Connections
    • Involving Your Clients
    • Finding Opportunities for Cross-Selling
    • Managing Lapsed Accounts
    • Handling Objection and Rejection
    • Mastering the Sales Follow-up
    • Documenting the Engagement
  5. Closing the Deal
    • Applying Negotiation Skills in Selling
    • Obtaining Mutual Agreement through Negotiations
    • Closing the Deal
  6. Sales and Selling In Perspective
    • Understanding the Industry and Competition
    • Knowing the Products and Services
    • Knowing the Clients – The Psychology of Consumers
    • Knowing Yourself – The Power to Sell
Course Fee
Course Fee Company- Sponsored Singaporeans/ Singaporean PRs Self- Sponsored Singaporeans/ Singaporean PRs International
Full Course Fee (Before GST) $980.00 $980.00 $980.00
SSG Grant1 $882.00 $882.00 N.A.
Nett Course Fee (Before GST) $98.00 $98.00 $980.00
7% GST on Nett Course Fee $6.86 $6.86 $68.60
Total Nett Course Fee Payable, including GST $104.86 $104.86 $1,048.60
2,3,4Additional Funding if eligible for Mid-Career Enhanced Subsidy (MES) / Enhanced Training Support for SMEs Companies may log-in to for application of Additional MES or WTS funding. N.A. N.A.
2,3,4Total Nett Course Fee Payable, Including GST,  after MES /Enhanced Training Support for SMEs N.A. N.A.
2,3,5Additional Funding if eligible under Workfare Training Support (WTS) $49.00 N.A.
2,3,5Total Nett Course Fee Payable, Including GST,  after additional funding from WTS $55.86 N.A.

¹Singaporeans and Singapore PRs who are aged above 21 years and above will be eligible for up to 70% SSG funding. Absentee payroll may be claimable as well.

²Companies need to log-in to for application of all SSG funding and subsidy.

³All SSG funding and subsidy are subjected to SSG’s prevailing corporate policies and final approval. Companies and individuals are liable for the full course fee in the event that the SSG funding and subsidy are not approved.

4The SkillsFuture MES is for Singaporeans aged 40 years and above.

5WTS Funding is for Singaporeans who are aged 35 years and above (or 13 years and above for Persons with Disabilities) earning a monthly income of not more than $2,000.

Continuing Education
and Training

Tel: 6415 3513 / 514 / 590 / 508 / 547 / 531